The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
Not So Pedestrian Lanes
Agency: IdeasXMachina (IXM) / Pasig City
Client: Pasig City Government Philippines Category: Municipal Design / Single or Series
LX Type
Agency: Leo Burnett / Lisboa
Client: Lisbon City Council Category: Municipal Design / Single or Series
RUBBISH FAMZINE
Agency: Kinetic / Singapore
Client: HOLYCRAP.SG Category: Publication Design / Magazine Layout Design
Lady
Agency: Mother / New York
Client: Lady Media Category: Publication Design / Magazine Layout Design
Napkinisms
Agency: WAX / Calgary
Client: Wayward Arts Category: Publication Design / Magazine Layout Design
Storybook For All Eyes
Agency: BBDO and Proximity Thailand / Bangkok
Client: Thailand Association of the Blind Category: Public Service / Publication Design
The Torsten and Wanja Söderberg Prize 2013
Agency: Happy F&B / Gothenburg
Client: Tom Hedqvist, Rohsska Museeum Category: Public Service / Publication Design
The Future Edge Books
Agency: Out of the Box / New Delhi
Client: Future Edge / Marvel Group Category: Public Service / Publication Design
A Design Film Festival
Agency: Beautiful / Singapore
Client: A Design Film Festival Category: Collateral Design / Posters - Single
751 int'l design festival master series poster
Agency: mintbrand / Beijing
Client: 751 int'l design festival Category: Collateral Design / Posters - Single
Sufi Rock
Agency: Ogilvy & Mather India / Gurgaon
Client: Pernod Ricard India Category: Collateral Design / Posters - Single
Five Phrase elements of Taoism
Agency: Studio M / Hong Kong
Client: Studio M Category: Collateral Design / Posters - Single
Sprite LeBron Poster
Agency: Turner Duckworth Design: London & San Francisco / San Francisco
Client: The Coca-Cola Company North America Category: Collateral Design / Posters - Single
The Beautiful Black List
Agency: DENTSU / Tokyo
Client: Yoshida Hideo Memorial Foundation/Advertising Museum Tokyo Category: Craft / Printing and Paper Craft - Single or Series
Love Me
Agency: Design Army / Washington, DC
Client: Neenah Paper Category: Craft / Printing and Paper Craft - Single or Series
Being Together by John Clang
Agency: Do Not Design / Singapore
Client: John Clang Category: Craft / Printing and Paper Craft - Single or Series
Chameleon Cabin
Agency: Happy F&B / Gothenburg
Client: Goteborgstryckeriet Category: Craft / Printing and Paper Craft - Single or Series
Good Paper Project
Agency: Leo Burnett India / Mumbai
Client: Bio farm Category: Craft / Printing and Paper Craft - Single or Series
Studio XO: Power up
Agency: Magpie Studio / London
Client: Nancy Tilbury & Benjamin Males Category: Craft / Printing and Paper Craft - Single or Series
XI
Agency: Nanyang Technological University / Singapore
Client: Garden City Publishers Category: Craft / Printing and Paper Craft - Single or Series
ONOMATOPEE
Agency: Nippon Design Center / Tokyo
Client: Unice Category: Craft / Printing and Paper Craft - Single or Series
Sufi Rock
Agency: Ogilvy & Mather India / Gurgaon
Client: Pernod Ricard India Category: Craft / Printing and Paper Craft - Single or Series
Cut to Build
Agency: Ogilvy & Mather Thailand / Bangkok
Client: Olfa Cutter Category: Craft / Printing and Paper Craft - Single or Series
"SELECT" Paper Promo
Agency: TNOP DESIGN / Bangkok
Client: Antalis (Thailand) Ltd. Category: Craft / Printing and Paper Craft - Single or Series
Ryuichi Sakamoto's concerts
Agency: village / Tokyo
Client: YCAM (Yamaguchi Center for Arts and Media) Category: Craft / Printing and Paper Craft - Single or Series
Iconic Refreshment
Agency: BBDO Proximity / Duesseldorf
Client: Pepsi Category: Collateral Design / Outdoor - Series
rice-code
Agency: Hakuhodo Inc. / Tokyo
Client: Inakadate Village Category: Design for the Greater Good / For-Profit Initiated
Literacy Store
Agency: Leo Burnett / Chicago
Client: McDonald's Category: Design for the Greater Good / For-Profit Initiated
Unity Paper
Agency: Leo Burnett Solutions Inc / Colombo 3
Client: Wijeya Newspapers Limited Category: Design for the Greater Good / For-Profit Initiated
Seeds of Truth
Agency: NATIVE VML / South Africa
Client: Truth Coffee Category: Design for the Greater Good / For-Profit Initiated
Dupe
Agency: Ogilvy / Melbourne
Client: Yarra Valley Water Category: Design for the Greater Good / For-Profit Initiated
Mac Pro Packaging
Agency: Apple / Cupertino
Client: Apple Category: Package Design / Single or Series
Shichihonyari
Agency: cosmos / Tokyo
Client: Tomitashuzo Category: Package Design / Single or Series
lll works [FUTAE GAUZE & PILE]
Agency: EIGHT BRANDING DESIGN / Tokyo
Client: Nissen Shoko Co. Category: Package Design / Single or Series
Gauze Muffler
Agency: Grand Deluxe / Matsuyama
Client: Colorsville Co. Category: Package Design / Single or Series
Our/Vodka
Agency: Great Works / Stockholm
Client: Our/Vodka Category: Package Design / Single or Series
Cup SAKE
Agency: Hakuhodo Inc. / Tokyo
Client: Asabiraki Co., Ltd. + Tomita Shuzo Inc. Category: Package Design / Single or Series
THE JAPAN PILL-HARMONIC
Agency: I&S BBDO / Tokyo
Client: Japan Philharmonic Orchestra Category: Package Design / Single or Series
The Electric Translator
Agency: JWT / Shanghai
Client: Samsonite Category: Package Design / Single or Series
Recipeace Olive Oil Tin
Agency: Leo Burnett / Chicago
Client: Peace One Day Category: Package Design / Single or Series
Twist the Label
Agency: Scholz & Friends / Berlin
Client: MA.Ri Int. SARL Category: Package Design / Single or Series
Uproot Wine Packaging
Agency: Turner Duckworth Design: London & San Francisco / San Francisco
Client: Uproot Wine Category: Package Design / Single or Series
OPTICAL ILLUSION
Agency: BORGHI/LOWE / Sao Paulo
Client: Unilever Category: Collateral Design / Point of Purchase and In-Store - Series
Smart Heads
Agency: Kolle Rebbe / Hamburg
Client: Hansgrohe SE Category: Collateral Design / Point of Purchase and In-Store - Series
Children
Agency: Newsun/Ogilvy Guangzhou / Guangzhou
Client: Cablite Category: Collateral Design / Point of Purchase and In-Store - Series
Make Perfect Even Better
Agency: DDB Canada / Vancouver + Karacters / Vancouver
Client: BC Egg Marketing Board Category: Collateral Design / Annual Reports and Corporate Sustainability Reports (CSRs)
Facebook: The Annual 2013
Agency: Human After All / London
Client: Facebook Category: Collateral Design / Annual Reports and Corporate Sustainability Reports (CSRs)
WESSA Annual Review 2013
Agency: human.kind / Johannesburg
Client: The Wildlife & Environment Society of South Africa Category: Collateral Design / Annual Reports and Corporate Sustainability Reports (CSRs)
IAG Reconciliation Action Plan
Agency: Re / Sydney
Client: IAG Category: Collateral Design / Annual Reports and Corporate Sustainability Reports (CSRs)
Award:
2014 Design Merit Award
Agency:
IdeasXMachina (IXM) / Pasig City
Client:
Pasig City Government Philippines
Title:
Not So Pedestrian Lanes
Category:
Municipal Design / Single or Series
Annual ID:
140564D
Award:
2014 Design Merit Award
Agency:
Leo Burnett / Lisboa
Client:
Lisbon City Council
Title:
LX Type
Category:
Municipal Design / Single or Series
Annual ID:
140694D
Award:
2014 Design Merit Award
Agency:
Kinetic / Singapore
Client:
HOLYCRAP.SG
Title:
RUBBISH FAMZINE
Category:
Publication Design / Magazine Layout Design
Annual ID:
140629D
Award:
2014 Design Merit Award
Agency:
Mother / New York
Client:
Lady Media
Title:
Lady
Category:
Publication Design / Magazine Layout Design
Annual ID:
140837D
Award:
2014 Design Merit Award
Agency:
WAX / Calgary
Client:
Wayward Arts
Title:
Napkinisms
Category:
Publication Design / Magazine Layout Design
Annual ID:
141245D
Award:
2014 Design Merit Award
Agency:
BBDO and Proximity Thailand / Bangkok
Client:
Thailand Association of the Blind
Title:
Storybook For All Eyes
Category:
Public Service / Publication Design
Annual ID:
140145D
Award:
2014 Design Merit Award
Agency:
Happy F&B / Gothenburg
Client:
Tom Hedqvist, Rohsska Museeum
Title:
The Torsten and Wanja Söderberg Prize 2013
Category:
Public Service / Publication Design
Annual ID:
140527D
Award:
2014 Design Merit Award
Agency:
Out of the Box / New Delhi
Client:
Future Edge / Marvel Group
Title:
The Future Edge Books
Category:
Public Service / Publication Design
Annual ID:
141010D
Award:
2014 Design Merit Award
Agency:
Beautiful / Singapore
Client:
A Design Film Festival
Title:
A Design Film Festival
Category:
Collateral Design / Posters - Single
Annual ID:
140159D
Award:
2014 Design Merit Award
Agency:
mintbrand / Beijing
Client:
751 int'l design festival
Title:
751 int'l design festival master series poster
Category:
Collateral Design / Posters - Single
Annual ID:
140824D
Award:
2014 Design Merit Award
Agency:
Ogilvy & Mather India / Gurgaon
Client:
Pernod Ricard India
Title:
Sufi Rock
Category:
Collateral Design / Posters - Single
Annual ID:
140901D
Award:
2014 Design Merit Award
Agency:
Studio M / Hong Kong
Client:
Studio M
Title:
Five Phrase elements of Taoism
Category:
Collateral Design / Posters - Single
Annual ID:
141154D
Award:
2014 Design Merit Award
Agency:
Turner Duckworth Design: London & San Francisco / San Francisco
Client:
The Coca-Cola Company North America
Title:
Sprite LeBron Poster
Category:
Collateral Design / Posters - Single
Annual ID:
141223D
Award:
2014 Design Merit Award
Agency:
DENTSU / Tokyo
Client:
Yoshida Hideo Memorial Foundation/Advertising Museum Tokyo
Title:
The Beautiful Black List
Category:
Craft / Printing and Paper Craft - Single or Series
Annual ID:
140338D
Award:
2014 Design Merit Award
Agency:
Design Army / Washington, DC
Client:
Neenah Paper
Title:
Love Me
Category:
Craft / Printing and Paper Craft - Single or Series
Annual ID:
140340D
Award:
2014 Design Merit Award
Agency:
Do Not Design / Singapore
Client:
John Clang
Title:
Being Together by John Clang
Category:
Craft / Printing and Paper Craft - Single or Series
Annual ID:
140355D
Award:
2014 Design Merit Award
Agency:
Happy F&B / Gothenburg
Client:
Goteborgstryckeriet
Title:
Chameleon Cabin
Category:
Craft / Printing and Paper Craft - Single or Series
Annual ID:
140528D
Award:
2014 Design Merit Award
Agency:
Leo Burnett India / Mumbai
Client:
Bio farm
Title:
Good Paper Project
Category:
Craft / Printing and Paper Craft - Single or Series
Annual ID:
140692D
Award:
2014 Design Merit Award
Agency:
Magpie Studio / London
Client:
Nancy Tilbury & Benjamin Males
Title:
Studio XO: Power up
Category:
Craft / Printing and Paper Craft - Single or Series
Annual ID:
140769D
Award:
2014 Design Merit Award
Agency:
Nanyang Technological University / Singapore
Client:
Garden City Publishers
Title:
XI
Category:
Craft / Printing and Paper Craft - Single or Series
Annual ID:
140855D
Award:
2014 Design Merit Award
Agency:
Nippon Design Center / Tokyo
Client:
Unice
Title:
ONOMATOPEE
Category:
Craft / Printing and Paper Craft - Single or Series
Annual ID:
140870D
Award:
2014 Design Merit Award
Agency:
Ogilvy & Mather India / Gurgaon
Client:
Pernod Ricard India
Title:
Sufi Rock
Category:
Craft / Printing and Paper Craft - Single or Series
Annual ID:
140904D
Award:
2014 Design Merit Award
Agency:
Ogilvy & Mather Thailand / Bangkok
Client:
Olfa Cutter
Title:
Cut to Build
Category:
Craft / Printing and Paper Craft - Single or Series
Annual ID:
140916D
Award:
2014 Design Merit Award
Agency:
TNOP DESIGN / Bangkok
Client:
Antalis (Thailand) Ltd.
Title:
"SELECT" Paper Promo
Category:
Craft / Printing and Paper Craft - Single or Series
Annual ID:
141219D
Award:
2014 Design Merit Award
Agency:
village / Tokyo
Client:
YCAM (Yamaguchi Center for Arts and Media)
Title:
Ryuichi Sakamoto's concerts
Category:
Craft / Printing and Paper Craft - Single or Series
Annual ID:
141233D
Award:
2014 Design Merit Award
Agency:
BBDO Proximity / Duesseldorf
Client:
Pepsi
Title:
Iconic Refreshment
Category:
Collateral Design / Outdoor - Series
Annual ID:
140142D
Award:
2014 Design Merit Award
Agency:
Hakuhodo Inc. / Tokyo
Client:
Inakadate Village
Title:
rice-code
Category:
Design for the Greater Good / For-Profit Initiated
Annual ID:
140518D
Award:
2014 Design Merit Award
Agency:
Leo Burnett / Chicago
Client:
McDonald's
Title:
Literacy Store
Category:
Design for the Greater Good / For-Profit Initiated
Annual ID:
140652D
Award:
2014 Design Merit Award
Agency:
Leo Burnett Solutions Inc / Colombo 3
Client:
Wijeya Newspapers Limited
Title:
Unity Paper
Category:
Design for the Greater Good / For-Profit Initiated
Annual ID:
140704D
Award:
2014 Design Merit Award
Agency:
NATIVE VML / South Africa
Client:
Truth Coffee
Title:
Seeds of Truth
Category:
Design for the Greater Good / For-Profit Initiated
Annual ID:
140859D
Award:
2014 Design Merit Award
Agency:
Ogilvy / Melbourne
Client:
Yarra Valley Water
Title:
Dupe
Category:
Design for the Greater Good / For-Profit Initiated
Annual ID:
140878D
Award:
2014 Design Merit Award
Agency:
10 inc. / Tokyo
Client:
Hotman Co.
Title:
UMEAOI
Category:
Package Design / Single or Series
Annual ID:
140005D
Award:
2014 Design Merit Award
Agency:
Apple / Cupertino
Client:
Apple
Title:
Mac Pro Packaging
Category:
Package Design / Single or Series
Annual ID:
140079D
Award:
2014 Design Merit Award
Agency:
cosmos / Tokyo
Client:
Tomitashuzo
Title:
Shichihonyari
Category:
Package Design / Single or Series
Annual ID:
140237D
Award:
2014 Design Merit Award
Agency:
EIGHT BRANDING DESIGN / Tokyo
Client:
Nissen Shoko Co.
Title:
lll works [FUTAE GAUZE & PILE]
Category:
Package Design / Single or Series
Annual ID:
140389D
Award:
2014 Design Merit Award
Agency:
Grand Deluxe / Matsuyama
Client:
Colorsville Co.
Title:
Gauze Muffler
Category:
Package Design / Single or Series
Annual ID:
140470D
Award:
2014 Design Merit Award
Agency:
Great Works / Stockholm
Client:
Our/Vodka
Title:
Our/Vodka
Category:
Package Design / Single or Series
Annual ID:
140472D
Award:
2014 Design Merit Award
Agency:
Hakuhodo Inc. / Tokyo
Client:
Asabiraki Co., Ltd. + Tomita Shuzo Inc.
Title:
Cup SAKE
Category:
Package Design / Single or Series
Annual ID:
140517D
Award:
2014 Design Merit Award
Agency:
I&S BBDO / Tokyo
Client:
Japan Philharmonic Orchestra
Title:
THE JAPAN PILL-HARMONIC
Category:
Package Design / Single or Series
Annual ID:
140562D
Award:
2014 Design Merit Award
Agency:
JWT / Shanghai
Client:
Samsonite
Title:
The Electric Translator
Category:
Package Design / Single or Series
Annual ID:
140622D
Award:
2014 Design Merit Award
Agency:
Leo Burnett / Chicago
Client:
Peace One Day
Title:
Recipeace Olive Oil Tin
Category:
Package Design / Single or Series
Annual ID:
140651D
Award:
2014 Design Merit Award
Agency:
Scholz & Friends / Berlin
Client:
MA.Ri Int. SARL
Title:
Twist the Label
Category:
Package Design / Single or Series
Annual ID:
141126D
Award:
2014 Design Merit Award
Agency:
Turner Duckworth Design: London & San Francisco / San Francisco
Client:
Uproot Wine
Title:
Uproot Wine Packaging
Category:
Package Design / Single or Series
Annual ID:
141224D
Award:
2014 Design Merit Award
Agency:
BORGHI/LOWE / Sao Paulo
Client:
Unilever
Title:
OPTICAL ILLUSION
Category:
Collateral Design / Point of Purchase and In-Store - Series
Annual ID:
140184D
Award:
2014 Design Merit Award
Agency:
Kolle Rebbe / Hamburg
Client:
Hansgrohe SE
Title:
Smart Heads
Category:
Collateral Design / Point of Purchase and In-Store - Series
Annual ID:
140635D
Award:
2014 Design Merit Award
Agency:
Newsun/Ogilvy Guangzhou / Guangzhou
Client:
Cablite
Title:
Children
Category:
Collateral Design / Point of Purchase and In-Store - Series
Annual ID:
140862D
Award:
2014 Design Merit Award
Agency:
DDB Canada / Vancouver + Karacters / Vancouver
Client:
BC Egg Marketing Board
Title:
Make Perfect Even Better
Category:
Collateral Design / Annual Reports and Corporate Sustainability Reports (CSRs)
Annual ID:
140300D
Award:
2014 Design Merit Award
Agency:
Human After All / London
Client:
Facebook
Title:
Facebook: The Annual 2013
Category:
Collateral Design / Annual Reports and Corporate Sustainability Reports (CSRs)
Annual ID:
140558D
Award:
2014 Design Merit Award
Agency:
human.kind / Johannesburg
Client:
The Wildlife & Environment Society of South Africa
Title:
WESSA Annual Review 2013
Category:
Collateral Design / Annual Reports and Corporate Sustainability Reports (CSRs)
Annual ID:
140559D
Award:
2014 Design Merit Award
Agency:
Re / Sydney
Client:
IAG
Title:
IAG Reconciliation Action Plan
Category:
Collateral Design / Annual Reports and Corporate Sustainability Reports (CSRs)
Annual ID:
141076D
